The dream of every website owner is to see his website pop up at the top of any search result. This is where the termSEO comes into picture. SEO is considered to be among one of the main factors that helps in increasing the traffic to any website. And the best part is that the concept related to good SEO is not a hidden secret.

There are number of agencies that make use of unethical techniques to optimize the websites and this falls under the category of Black Hat SEO. The techniques used by these Black Hat SEO are against the standard polices laid out by the search engines. One should not expect an overnight result from SEO which is rather a long process. Opting for unethical techniques in order to dodge such long duration can lead to a permanent ban of your website from that search engine whose policies has been violated.